Step by Step to start your online business
Finding a business idea that matches your skills and strengths is the most important step in beginning a profitable online business.
COVID-19 has pushed a number of businesses out of business, both big and small. People have been compelled to stay indoors as a result of the worldwide lockdowns, which has resulted in a drop in foot traffic for many offline companies. Obviously, this resulted in the closure of several firms.
Small and medium-sized enterprises have been hit particularly hard by the pandemic. These businesses frequently operate on a little budget and lack the liquidity to stay afloat in the event of an extended period of no activity. Some businesses, on the other hand, have managed to not only survive, but also to thrive and flourish. Doing business in the internet marketplace has powered the majority of these success stories.
To supplement their wages, many people have created small-scale, home-based companies. Even here, the most successful enterprises are those that have gone online and taken advantage of online markets.
If you have a home-based business, it makes sense to take it online and make it available to a bigger and more diverse audience. Being online gives you access to a much larger market and can aid in the growth of your company. Furthermore, because people are staying indoors more, the majority of transactions have shifted to the internet, and more people are shopping online today than ever before.
With that in mind, this article seeks to teach you the ins and outs of digitizing your home-based business — what to do and what not to do.
How to take your business online?
1. Get a domain name & Email for your business
A domain name is essentially the address of your website. For example, ‘yourwebsite.com’ is your domain name. It is also the first introduction of your brand to your potential customers. So, make sure that your domain name conveys what you do, or who you are. There are — this is an oversimplification, of course — two routes here. You can either choose a domain name that is very creative and ‘out-there’ or choose a straightforward name that covers the basics.
Look like a world-class business, even if you operate out of your garage, with professional email, Office 365 and small business apps that help you save time and be more productive.
2. Create your SmartCS account.
Your website, like your business itself, has to ‘reside’ somewhere. Web hosting companies do this for you. Web hosting companies have web servers on which your website data is stored, and when someone accesses your website, it is these servers that will cater to those requests.
Partnering with a good web hosting company is crucial, to say the least. You want your web hosting company to offer secure, fast, and reliable hosting. Cyberattacks are on the rise, people don’t like slow websites, and if your website crashes often and isn’t reliable, it’ll hurt your SEO rankings and search engines won’t show your website. So, it’s very important that you Hosting from SmartCS that has a proven history of providing great hosting services.
3. Define your website’s vision.
Consider what you want your website to do before you start building it. Do you want a simple website that tells visitors who you are and what you do? Or do you want customers to make a purchase from your website like WordPress Ecommerce? Or are you aiming for a comprehensive digital presence that includes a large amount of information on your website as well as regular blog and video updates?
These are questions you must answer because the answers will eventually determine the appearance of your website and the hosting options you will require.
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We can also assist you with the design and development of your website.
4. Select a hosting package
A hosting plan is similar to a Netflix membership. We have multiple hosting services , and you pay a monthly (or yearly or quarterly) cost. A website can be hosted on a number of different types of hosting platforms. Some of the most popular techniques are shared hosting, VPS hosting, and dedicated hosting or managed WordPress.
Managed WordPress Hosting is a sort of web hosting service that is specifically designed and optimized to serve WordPress sites and users. Managed WordPress hosting is similar to having a team of WordPress and hosting specialists working on your site, avoiding the cost and hassle of managing your site’s hosting in-house.
5. Build your website
Building or designing a website has become very easy over the years. If you know how to work on a computer, you can probably build your website. There are hundreds of tools that offer thousands of templates. You just pick a template and fill in the details — it’s that simple.
However, if you don’t want an existing template, or if you want to make a lot of changes to an existing template, you should be hiring a web developer or a web designer. They are professionals who will help you with building your website exactly the way you have envisioned.
6. Create awareness and expand your footprint
Once your website is up and running, ensure that you tell as many people about it as possible. Inform all your offline customers about your website and request them to pass on the information too.
It’s also important to understand that your business is now an online business, meaning there are a few different rules that you need to know. First off, higher traffic leads to better business. So, try to drive as much traffic as you can.
Upload helpful blogs about your industry, make video tutorials if that’s more to your taste — the possibilities are truly endless here. You can take help of online advertising to market your brand and products.
Create social media accounts for your business and be active there. Social media marketing is a good way to drive traffic to your website. The more traffic you get, the better your sales will get. It’s really that straightforward.
Email Marketing is very powerful options to inform your customers about your business.
Taking your business online may be frightening, but the online community is quite supportive, and you will find that people are eager to assist you. Furthermore, getting online will allow you to grow your company. As a result, it’s worthwhile to put forth the effort.
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